The all-new BMW 6 Series Gran Coupé – the first four-door Coupé in the history of the BMW brand – has arrived in the UAE following its unveiling to global audiences at the 82nd Geneva International Motor Show earlier in March this year.

The third model in the BMW 6 Series line up, the BMW 6 Series Gran Coupé follows the successful debut of the next generation Convertible and Coupé models launched last year. The aim in the design process of the BMW 6 Series Gran Coupé was to achieve a synergy between the aesthetics and dynamics typical of a BMW Coupé and functional versatility of a four-door sedan. The result is a unique car with a distinctive character but unmistakably a BMW. Read the rest of this entry »

Samsonite Group – the worldwide leader in travel solutions over the last 100 years – has implemented the revolutionary Augmented Reality Interactive display concept, in select Samsonite Classic Stores in the UAE and Middle East.

The Augmented Reality concept has been introduced at Samsonite’s exquisite showroom at Dubai Mall. Augmented Reality is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. Read the rest of this entry »

BMW Group has confirmed that customers in the Middle East can now purchase the all-new BMW 3 Series sedan with a third engine variant – the BMW 320i.

Having sold 12.5 million cars since its launch in 1975, the BMW 3 Series continues to be BMW Group’s worldwide best-selling model series consistently accounting for more than a quarter of the company’s global sales. With the addition of the BMW 320i, BMW Group is expanding its 3 Series product offering and making the world’s best-selling premium car even more accessible to a wider customer audience across the region. Read the rest of this entry »

When Creative recently launched its full range of wireless gaming headsets from the Sound Blaster series, we were tempted to try out the Recon 3D Omega Wireless audio system, which was positioned to herald the beginning of a new era in gaming audio.

The Sound Blaster Recon3D Omega Wireless packs amazing audio processing power previously accessible only in internal PC audio card solutions, into a stylish and powerful wireless gaming audio system for the Xbox 360, Playstation 3, PC or Mac. Read the rest of this entry »

For Ramadan this year, luxury French chocolatier Forrey & Galland is introducing a “Peacock” themed collection for this special occasion.  New creations within the brand’s confectionery and porcelain ranges have been crafted especially for the season.   “We were inspired by the peacock as it is an extremely elegant and fascinating bird. The combination of colours in their feathers was a source of inspiration for the collection and the packaging,” said Isabelle Jaouen, Managing Director of Forrey & Galland. “It is the perfect choice, especially as the peacock is associated with luck within this region.” Read the rest of this entry »

du will participate for the fifth consecutive year at the Fujairah Career Fair, to be held from 15-17 May at Fujairah Exhibition Centre. As part of the telecom’s efforts to empower Emiratis by providing them with challenging careers, du will make a major announcement regarding an upcoming recruitment initiative on the first day of the event.  Read the rest of this entry »

A new initiative to promote corporate environmental sustainability has been launched by leading marketing company, BrandMoxie.

The BrandSouq Eco Gifts catalogue aims to promote eco-friendly corporate gifts that help sustain the earth’s precious resources, with all of the products being made from renewable or recycled materials. Read the rest of this entry »

Eros Group, leading distributors of world renowned brands, today further extended their much acclaimed ‘PASS IT ON’ initiative to Dubai British School (DBS), after introducing it successfully across schools last year.

The awareness campaign which is in its 3rd year now, is in conjunction with ‘Take My Junk’ and aims at reducing electronic waste through extending the life cycle of electronic products by giving them away to those less fortunate. Read the rest of this entry »

The United Arab Emirates will experience its first standalone Mobile Film Contest starting 13 May 2012. The ‘Me, My Film’ mobile film competition, launched by The Sandlash Project, encourages creative minds to pick up their mobile phones and tell their story in a 3-minute movie, in a first of its kind competition in the United Arab Emirates. Read the rest of this entry »

Having already made a name for itself as a forerunner in bringing international acts of entertainment to the UAE’s shores, du Live! now has a new destination – the iconic concert arena and forum on Yas Island. As part of the Middle East’s first naming rights partnership, signed between du and FLASH Entertainment, the well-known entertainment venues Yas Arena and FLASH Forum will be renamed to du Arena and du Forum. Read the rest of this entry »

Now, more than ever, men are taking pride in how the look- and smell. adidas’s entire line of men’s grooming keep every man- whether an athlete or not- in tiptop shape. With a line that is consistent, innovative and effective, men now have the complete grooming equipment and fragrance to help you start your day. adidas products are ‘Developed with Athletes,’ featuring patented technologies for superior performance. Read the rest of this entry »

Dubai Press Club hosted a special ceremony to mark the success of the 11th Arab Media Forum and Arab Journalism Awards that were organised under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai.

The celebratory event honoured media students from various universities across the country for their contribution as volunteers. The gathering also acknowledged the teams from Think Up and Talents for adding a new dimension to the Arab Media Forum. Read the rest of this entry »